A Branded Content Partnership: Gleamin
George Boyd
"IT REALLY CAPTURED WHO WE ARE AS A BRAND"
-Jordan Smyth, Founder | Gleamin
THE PROBLEM
Gleamin was growing, their hero product was catching attention. But their creative team was becoming overextended. This created three key challenges:
Video Ads were Underperforming: Even with a strong creative team, Gleamin struggled to consistently produce impactful video content.
Underutilization of Existing Content: They were unable to fully utilize existing UGC content, which needed to be curated into paid ads & branded content that aligned with their brand and drove customer engagement.
No Established Video Workflow: They struggled with an inefficient content creation process due to a lack of a dedicated video professional who understood their unique objectives and brand positioning.
THE SOLUTION
After a detailed 1-hour consultation call (The Asset Audit Package). We kickstarted a relationship that lasted over 3-years, achieving:
Video Ads that Converted: Ads were now created on a monthly-basis, Gleamin was producing up to 10 unique ads /month, consistently hitting KPI's in the space of paid media: ROAS, CPC, CTR etc.
Maximization of Existing Content: A brand anthem video, stories, reels, and other branded video content produced consistently through the growing UGC library. A direct result of my (brand storytelling) process.
Streamlined Video Workflow Development: By implementing my (brand storytelling) process we resolved inefficiencies, expedited turnaround times and ensured consistent output of high-quality, brand-aligned video content.
THE OUTCOME
A TRUSTED 3 YEAR PARTNERSHIP, EASING THE CREATIVE TEAM’S WORKLOAD. FOSTERING A FUN & COLLABORATIVE RELATIONSHIP.
EXCEEDING KPIS IN PAID MEDIA WITH CONVERTING BRANDED VIDEOS, CONTRIBUTING DIRECTLY TO BUSINESS GROWTH.
THROUGH A BRAND ANTHEM VIDEO AND EFFECTIVE ADS WE BOOSTED AUDIENCE ENGAGEMENT AND FORTIFIED GLEAMIN'S PLACE IN THE MARKET.
SIMPLE, DIRECT AND HONEST COMMUNICATION…THE VIDEO ADS DID EXTREMELY WELL. YOU HELPED HIT OUR KPI'S IN THE SPACE OF PAID MEDIA - ROAS, CPC, CTR, ETC
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Posted Oct 3, 2023
How I helped an E-commerce brand smash their metrics in paid media by leveraging a UGC library.
