Juice Guru: Reimagining Existing Content
George Boyd
HOW I TRANSFORMED A SINGLE UNDERPERFORMING LONG-FORM AD INTO A PROFITABLE SHORT-FORM AD CAMPAIGN.
YOU'VE EXTRACTED SO MUCH "JUICE" OUT OF ONE SHOOT... IT ALMOST FEELS UNLIMITED AS TO WHAT YOU CAN CREATE
–Steve Prussack, Founder | Juice Guru Institute
THE PROBLEM
Juice Guru’s long-form video ad was falling short of their expectations. This created three significant hurdles:
With the investment made into a high-cost shoot and production, they were left with a single ad that had yet to yield any tangible returns.
The ad was failing to sustain viewer interest, resulting in decreased potential sales.
The single, long-form ad was not properly conveying their brand identity or reflecting its professional image.
THE SOLUTION
Following an in-depth [asset audit call] to understand the brand’s unique offer and the challenges faced, the following solutions were implemented:
Maximizing the potential of their existing video content, repurposing what felt like an underperforming asset into 10+ effective ads.
With a deeper understanding of their brand, we refined their ad hooks to better capture their target audience's attention.
There was now a consistent influx of new ads, distributed over various channels. With numerous variations, they had the ability to test their impact and invest more in the ads that showed the highest conversion rates.
THE OUTCOME
REJUVENATED CLIENT: THE CLIENT, ONCE FACED WITH AN UNDERPERFORMING AD, NOW ENJOYS THE FRUITS OF A VIBRANT, MULTI-FACETED AD CAMPAIGN, LEADING TO BOOSTED MORALE AND BRAND CONFIDENCE.
REPURPOSED RESURGENCE: A SINGLE UNDERPERFORMING AD HAS BEEN REPURPOSED INTO A COLLECTION OF OVER 10 ADS.THIS NOT ONLY MARKS A SUCCESSFUL TURNAROUND BUT ALSO A SAVVY CONTENT OPTIMIZATION.
PROVEN RESULTS: SIX MONTHS LATER, THE CLIENT ACKNOWLEDGED THE TANGIBLE RESULTS, EXCITEDLY SHARING, "WE ARE MORE BUSY THAN WE CAN HANDLE," A TESTAMENT TO THEIR GAIN OF 20+ NEW STUDENTS - A DIRECT RESULT OF THE NEW ADS.
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Posted Oct 3, 2023
$100,000+ OF SALES, DIRECTLY FROM A "FAILED SHOOT". HERE’S THE STORY… How we transformed a single underperforming long-form ad into a profitable short-form ad c
