Rdbrd - Rebranding

Redbird Promotions is a branding and promotional product company based in Cleveland, Ohio. They specialize in creating branded promotional products, corporate apparel, printing, direct mail, custom product development, warehousing, and fulfillment. Their process includes understanding client needs, brainstorming tailored product solutions, and delivering high-quality, timely products. They serve a range of well-known clients across various industries.

As a brand designer, I took part in the rebranding of Redbird Promotions, transforming the name into "Rdbrd" to enhance its dynamism and memorability. The rebrand included the creation of a new icon: a side-profile view of a geometric, minimalistic flying cardinal. This design reflects the brand's agility and modern approach while maintaining a connection to its original identity. The rebrand aimed to position Rdbrd as a more contemporary and impactful player in the promotional product industry.