When I took over the design of the Talktek Shopify store, I was given a basic template and tasked with making modifications to align it with the brand's identity and voice. I started by selecting a theme that complemented Talktek's aesthetic and then used the theme editor to adjust colors, fonts, and layouts to ensure brand consistency. I incorporated Talktek's logo and imagery to create a unified look and feel. To enhance the customer experience, I integrated custom features and apps that reflected Talktek's values and resonated with its audience. Throughout the process, I regularly tested and refined these changes to maintain a seamless and engaging online store that effectively communicated Talktek's brand presence.