UGC Model & Fashion Campaign

UGC Model & Fashion Campaign | FARM Floral Tote Bag

Description: Commercial campaign developed for marketplaces, social media and digital advertising, with a strong focus on UGC-style model creation and realistic product presentation for the FARM Me Leva Florejo tote bag.

The project included the creation of a natural, lifestyle-oriented female model to present the bag in a relatable fashion context, helping customers quickly understand its size, scale, shoulder fit, print and overall styling potential.

The art direction combines soft natural lighting, a minimalist neutral environment and warm editorial tones, allowing the floral pattern and product details to remain the main visual focus. The composition was structured to balance lifestyle imagery with clear commercial information, including brand identification, original price and promotional price.

The final creatives were designed for marketplace listings, Instagram, paid ads, social commerce and promotional campaigns, combining UGC realism with a polished fashion-editorial aesthetic.