UGC Model & Social Commerce

UGC Model & Social Commerce Campaign | Colcci Clutch Collection

Description: Commercial campaign created for marketplaces and social media, with a strong focus on UGC-style model creation and realistic product presentation for the Colcci clutch collection.

The project developed a natural, fashion-oriented female model to demonstrate the product in real-use situations, helping customers immediately understand its size, proportion, styling potential and everyday usability. Different compositions were created to present variations of the clutch while maintaining a consistent visual identity across the campaign.

The art direction combines minimalist fashion photography, neutral styling, soft natural lighting and clean editorial backgrounds, allowing the product texture, embossed monogram and color variations to remain the visual focus. Promotional information such as price, discount, cashback and brand identification was integrated through a clear typographic hierarchy designed for fast reading and conversion.

The final creatives were optimized for marketplace listings, paid ads, Instagram, social commerce and promotional campaigns, combining UGC realism with polished fashion advertising.