University Marketing Campaign Design for UC Davis

YIELD is a student recruitment campaign for the University of California, Davis that consists of multiple deliverables, including a brochure sent out to 36,000 admitted students, a brochure for parents and an array of other campaign elements that help welcome potential students into the university family.

Working with a team of photographers, writers, and a creative director, I designed this brochure to showcase the character of UC Davis as a school. Highlighting various achievements that students were able to reach with the help of the university's programs and opportunities makes a strong statement about the potential of the influence of the school on the income students.