Editorial Direction for FORM Magazine by Shihaam HEditorial Direction for FORM Magazine by Shihaam H

Editorial Direction for FORM Magazine

Portfolio project
Shihaam H

FORM: The Making of a Magazine

The Idea

FORM is a lifestyle magazine centred around food, home, architecture, culture, art, and the everyday experiences that connect them.
It was created around a simple idea: that the way we eat, live, gather, and inhabit spaces is part of a larger story. At its heart, FORM is about lived experiences, told through thoughtful, elevated storytelling that brings a deeper sense of meaning to the things around us. The aim was to create a publication that felt contemporary and aspirational, while remaining accessible and deeply rooted in the world around us. The stories are meant to inspire without feeling out of reach, like finding beauty, curiosity and possibility in the way people live, create, gather and experience the everyday.

Editorial Direction

FORM is built around the idea that the subjects shaping our everyday lives are rarely separate. Food connects to culture, the home connects to the way we gather, and the people behind a restaurant, a space or an ingredient often have a story worth telling.
The editorial focus, therefore, extends across food and beverage, ingredients and restaurants, culture and the arts, homes and interiors, spaces, design, and the people working across these worlds. The goal is always to find a fresh angle — stories that haven't already been told in quite the same way elsewhere.
The voice is designed to be elevated but easy: polished, conversational, warm, sensory, witty and grounded in Sri Lankan life, while looking outward to the wider world. We avoid pretension, jargon and anything that felt overly academic, favouring language that could evoke flavour, texture, materials, atmosphere and gesture without overdoing it.

Editorial Architecture

The magazine is designed to take the reader on a journey through the different ways we eat, drink, live and gather. The editorial architecture moves naturally from the kitchen and the ingredients we cook with, through restaurants and the people shaping food and beverage, into culture, hosting, homes, interiors and spaces — before ending on a lighter, more human note.
Each vertical has its own role within that journey, while leaving room for stories to cross between subjects.
The Kitchen Food from the starting point — ingredients, recipes, kitchen knowledge and the people and traditions behind them.
On the Menu + Cheers The wider food and beverage landscape, from restaurants and chefs to wine, spirits, cocktails, bar culture and the people behind it.
Culture The intersection of people, place, food and culture, extending into art, dance, celebrations and the ways we express ourselves.
Gather The rituals and pleasures of bringing people together — hosting, entertaining and creating experiences at home.
Home Edit + Spaces From the details of everyday interiors to homes, hotels, architecture and design projects, with practical ideas alongside inspiration.
The Last Bite A lighter closing note: human stories, everyday rituals, humour and observations from life at home.
Across every vertical, the intention is to find an original entry point, looking beyond the obvious angle to uncover something that hadn't already been explored.

The Issues

Each edition of FORM has its own theme, which becomes the thread running through the issue. It guides the stories we commission, the features we select, and the different ways we approach them.

The Celebration Issue

A look at the food, drink, people and rituals that bring us together and give us something worth celebrating.

The Adore Issue

A celebration of the people, places, food and little things we love — and the ways they make everyday life more enjoyable.

The Full Circle Issue

A look at traditions, renewal and the connections between where we come from, how we live and what we carry forward.
Explore the digital editions here.

From Idea to Publication

It took a small team of writers and contributors to take each issue from editorial concept through to publication.

Selected Work

A selection of stories from FORM, including pieces I wrote and stories I commissioned and edited as part of the wider editorial direction.
Written by me
For more, a further selection of my stories can be explored in the Selected Features portfolio.
Commissioned and edited
At its core, FORM is about creating a distinct way of looking at everyday life and finding stories that make people want to look closer.

0 likes · 3 views · Sep 29, 2026

Creating FORM’s editorial voice across food, culture, spaces and everyday life, with each issue guided by a distinct theme and point of view.

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