Cocoa Garden- A Premium Chocolate Brand.

Arusha Kashif

Purpose

The purpose of Cocoa Garden as a design passion project is to blend the realms of artistry and chocolate-making, creating a visual and sensory journey that transcends traditional confectionery. My aim is to infuse the world of chocolate with imaginative designs that stimulate the senses and ignite the imagination. Through meticulously crafted packaging, intricate chocolate molds, and innovative presentation, Cocoa Garden seeks to elevate the entire chocolate experience to a form of edible art. I believe that design has the power to evoke emotions, spark curiosity, and enhance the enjoyment of indulgence. With a focus on aesthetics, attention to detail, and a dedication to pushing the boundaries of creativity, Cocoa Garden invites chocolate enthusiasts to savor not only the delicious flavors but also the beauty and ingenuity of each delectable creation. This design passion project celebrates the fusion of art and chocolate, reimagining the possibilities and inspiring a new level of appreciation for the intersection of taste and visual delight.
Brand Imagery
Brand Imagery

Brand Overview

Cocoa Garden is an enchanting brand that combines the artistry of chocolate making with a commitment to quality and natural ingredients. With meticulous craftsmanship and a focus on sustainability, Cocoa Garden creates exquisite chocolates that captivate the senses and indulge the palate. From the elegant packaging to the carefully selected organic cocoa beans, every element is thoughtfully curated to deliver a truly magical chocolate experience. Cocoa Garden is a brand that celebrates the beauty of indulgence and invites chocolate enthusiasts to savor the pure delight of each delicious creation.
Mood board
Mood board

Brand Vision

The vision of the Cocoa Garden brand revolves around the idea of transforming chocolate into a whimsical and immersive experience. It draws inspiration from the enchanting world of gardens, where nature's beauty and creativity converge. The brand seeks to capture this essence by infusing each chocolate creation with artistry, elegance, and a touch of magic.
Cocoa Garden aims to create a brand concept that transports customers into a realm where indulgence and imagination intertwine. The packaging design reflects the lushness of a garden, featuring intricate floral patterns and vibrant colors that evoke a sense of wonder and joy. The chocolates themselves are meticulously crafted with artistic molds and delicate details, transforming them into edible works of art.
The concept also embraces the harmony between nature and sustainability. Cocoa Garden places a strong emphasis on using organic, ethically sourced ingredients and supporting environmentally friendly practices. It seeks to create a brand that not only delights the senses but also respects the planet and its resources.
Brand Imagery
Brand Imagery

Logo Design Approach

For the Cocoa Garden logo design approach, I incorporated the following elements:
Cacao Pod: The centerpiece of the logo is a cacao pod, symbolizing the core ingredient of chocolate.
Three Seeds: Inside the cacao pod, three small ovals are included to represent the cacao seeds. These elements symbolize the quality, craftsmanship, and attention to detail that Cocoa Garden embodies.
Two Leaves: On either side of the cacao pod, two leaves are included, to represent the botanical nature of the brand and the connection to the natural world.
Logo Iterations and Versions
Logo Iterations and Versions

Visual Identity

Color Palette
Color Palette
Blueberry Jasmine Illustration
Blueberry Jasmine Illustration
Lemon Pansy Illustration
Lemon Pansy Illustration
Raspberry Rose Illustration
Raspberry Rose Illustration
Orange Blossom Illustration
Orange Blossom Illustration
Brand Pattern
Brand Pattern
Packaging
Packaging
Brand Imagery and Packaging
Brand Imagery and Packaging
Brand Pattern
Brand Pattern
Packaging
Packaging
Packaging
Packaging
Brand Imagery and Packaging
Brand Imagery and Packaging
Like this project

Posted May 25, 2023

Organic, artisanal chocolate brand offering an enchanting and indulgent sensory experience. Crafted with passion and care for chocolate enthusiasts to savor.

Dew Too- A Luxury Skincare Brand.
Dew Too- A Luxury Skincare Brand.
Serenity- Candle Brand
Serenity- Candle Brand