I had the privilege of collaborating with African Bush Camps to develop their brand and become the custodian of their visual identity. Over three years, my key achievements included a comprehensive rebrand and the development of their website. My primary goal was to elevate their branding and ensure consistency across all touch-points.

I refreshed their existing brand guidelines to reflect the natural look and feel of the African wilderness while maintaining a luxurious vibe. Natural textures like paper were introduced to enhance the organic feel.

Maintaining brand consistency across various touchpoints was crucial. I worked on menu designs, pamphlets, email signatures, and pillow cards to achieve a cohesive brand identity.

As a travel company, the website was a critical tool for informing guests about different locations and camps and serving as a key funnel for generating inquiries for the sales team.