Ambiguous Branding for See: An Immersive Exhibition

Through the interaction of film with physical space, ‘See’ addresses the issue of oceanic plastic pollution with empathy. This was my personal project for which I did both the branding and exhibition design.

View the project with more details here: See: An Immersive Exhibition

If you want to introduce a 'radical' idea, then its better to ease people into it rather than shove it in their faces. That's why I used simple phrases like 'Experience the ocean!' instead of mentioning pollution directly. This ambiguous branding tone drew people towards my exhibition, excited and curious to see the ocean.

Of course, later on the reality of oceans today was unveiled: by 2050 the world's oceans will contain more plastic than fish by weight.

Instead of simply fear-mongering, I saw opportunity to push for change and help people adopt some solutions. Everyone got to take away a small pamphlet I designed with information on plastics, recycling, common myths etc.