Branda (Brand Asset Management System)
Lukmon Abdulsalam
A platform where teams can store, access, and evolve their brand assets seamlessly, ensuring consistency, collaboration, and confidence across every touchpoint.
Branda: A Brand Asset & Strategy Platform for Teams
Introduction
As companies grow, so do their brand assets — logos, campaigns, design systems, and guidelines. Without a central hub, teams often face inconsistency, inefficiency, and chaos: outdated logos in presentations, mismatched brand colors in ads, and endless email threads asking “Where’s the latest file?”
That’s where Branda comes in.
We built Branda as a workspace for brands: a platform where teams can store, access, and evolve their brand assets seamlessly, ensuring consistency, collaboration, and confidence across every touchpoint.
The Challenge
Most organizations still manage their brand assets in fragmented ways:
Designers keep files in Figma / Adobe.
Marketing teams rely on Google Drive or Dropbox.
Brand managers attempt to enforce guidelines in PDF manuals.
This fragmented approach leads to:
⚠️ Version Conflicts — old logos & outdated files in circulation.
⚠️ Wasted Time — searching across multiple tools for the “right” file.
⚠️ Inconsistent Branding — brand identity diluted across teams.
We set out to solve this by creating a dedicated brand asset management system.
Our Approach
1. Research & Discovery
We interviewed brand managers, designers, and marketers. Their pain points shaped our roadmap:
Centralized access for all brand assets.
Version control to prevent outdated usage.
Permissions & roles for governance.
Analytics to track usage and adoption.
2. Design & Prototyping
We designed an intuitive dashboard with clarity in mind:
Asset Library → searchable, categorized, and tagged.
Version History → easy rollback & comparison.
Brand Guidelines Module → interactive, not static PDFs.
User Roles → admin, editor, and viewer permissions.
3. Implementation
Branda was engineered to scale:
Frontend: Remix + React + Tailwind CSS for a modern, responsive UI.
Backend: Node.js API layer with asset metadata, permissions, and version control.
Storage: Cloud-based storage (AWS S3) with hybrid snapshot + diff versioning.
Integrations: Connectors for Figma, Google Drive, and Dropbox.
4. Beta Launch & Onboarding
We rolled out a private beta for the first 100 users.
To reduce onboarding friction, we built:
✅ Guided setup wizards (create your first brand space in minutes).
✅ Prebuilt templates for guidelines and assets.
✅ Tooltips & prompts to ease navigation.
Key Features
Centralized Brand Hub → one source of truth for logos, fonts, campaigns.
Smart Versioning → hybrid storage with snapshots + diffs.
Governance → role-based permissions & activity logs.
Analytics → insights into asset usage & adoption.
Seamless Integrations → Figma, Adobe, Google Drive, Dropbox.
Challenges & Solutions
🚧 Challenge: Versioning storage ballooned costs.
💡 Solution: Hybrid model combining full snapshots + lightweight diffs.
🚧 Challenge: Teams needed granular permission levels.
💡 Solution: Dynamic role matrix with folder-level access.
🚧 Challenge: Onboarding was overwhelming.
💡 Solution: Introduced setup wizards, templates, and tooltips.
Outcomes
✨ Released v1.0 with Asset Library, Version Control, and Permissions.
✨ Reduced average asset retrieval time to <10 seconds.
✨ Achieved 60% active adoption from beta invitees in the first month.
✨ Positive feedback on clarity of UI and structured workflows.
Conclusion
Branda brings order to branding chaos. By centralizing assets, enforcing consistency, and making collaboration seamless, teams can focus on what matters: building impactful brands.
This project reflects our philosophy — blend strategy, design, and engineering to deliver tools that solve real business problems.
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Posted Sep 25, 2024
A platform where teams can store, access, and evolve their brand assets seamlessly, ensuring consistency, collaboration, and confidence across every touchpoint.
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Timeline
May 1, 2025 - Jun 1, 2025
