Solaire: Hair Care Brand Identity

Solaire: Hair Care Brand Identity and Branding

As a hair care brand, Solaire believes that every curl deserves to be seen in its best light and treats hair care as a daily ritual rather than a routine. This philosophy forms the core inspiration for the brand's identity and packaging. An elegant serif logotype with interlocking letterforms, a warm sun-washed palette of cream, amber and deep brown, and intimate, light-drenched photography come together to create a feeling of quiet luxury and natural radiance.