Logo and Branding

Valeria Castellanos

Brand Designer
Logo Designer
Adobe Illustrator
I present you some of the many registred brands that I loved working with.

Kavi

KaviApp is an e-commerce website and app used in La Paz, Honduras. The owner wanted a fun and friendly logo, with colorful option. His slogan is "Supermarket in the pocket" so I designed an icon he could use for the App Store, that has the elements you could buy in a market and ingridients for meals with a touch of technology (the cursor) and finally decided to make a "K" with that elements.

BeePink

This is a very femenine jewerly brand. The owner liked the idea of joining the word Bee with Pink and symbol of a literal bee that later was implemented in the letter "P" with a sting. The wings of the bee also represent a heart, that later on could be the representative icon in social media.

Dugari

Dugari was my very first freelance project that I loved the most. It was mostly a e-commerce website. I managed to create a strong visual identity with the qualities of funky, fun, versatile and friendly brand. Dugari means movement in Garifuna, so I created a logo with arrows that represent the change of things. Every element I created was very thoughtful and felxible for all kink of format and support.

La Catedral

This was a University Project about a local Gallery for independent artists. The owner wanted something minimalistic but meaningful. The main concept was how a painting, photography, sculpture, etc can actually reflect more depending on the perspective of the viewer. The branding of this project consisted on basic shapes that conform a total work of art.
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