Transitioning KeentoHire Website from Webflow to Framer

SEO Specialist

Framer Developer

Framer Designer

Figma

Framer

Notion

1. Project Overview

Client Name: KeentoHire Team

Industry: Recruitment and Talent Acquisition

Project Scope: Transitioning the website from Webflow to Framer, introducing new designs, and implementing a robust CMS for dynamic content management.

Duration: 5 weeks

2. The Challenge

Client’s Pain Points: Keen, a platform specializing in offshore hiring for creatives, e-commerce, sales, customer service, and digital talent, faced several challenges:

Limited scalability with the existing Webflow setup.

A need for refreshed, modern designs to align with their growth goals.

Inefficient content management, slowing down updates and content delivery.

Goals:

Seamlessly transition from Webflow to Framer without disrupting user experience.

Deliver a contemporary, visually appealing design that resonates with Keen’s target audience.

Implement a CMS solution to empower the Keen team to manage and update content efficiently.

3. The Solution

Design Approach: I crafted a modern, user-centric design that elevated Keen’s brand identity while ensuring functionality:

Clean layouts emphasizing simplicity and clarity.

Highlighted Keen’s unique value proposition with bold typography and engaging visuals.

Intuitive navigation for a seamless user experience.

Development Strategy:

Migrated the website from Webflow to Framer, maintaining and enhancing existing functionalities.

Built a robust CMS within Framer to handle dynamic content like job listings, case studies, and team profiles.

Optimized for responsiveness, ensuring a flawless experience across devices.

Unique Features:

Dynamic Job Listings: Enabled the Keen team to easily post, update, and manage job opportunities through the CMS.

Interactive Team Profiles: Developed a section showcasing team members with dynamic hover effects.

Enhanced SEO and Speed: Optimized Framer implementation for performance and search visibility.

4. The Process

Collaboration:

Weekly meetings with the KeentoHire team to align on priorities and gather feedback.

Shared interactive prototypes through Framer for iterative review and approvals.

Final walkthrough and training for the Keen team on CMS usage.

5. The Results

Quantifiable Impact:

Improved Site Performance: Achieved a 45% faster load time compared to the Webflow version.

Content Management Efficiency: Keen team reported a 60% reduction in time spent updating content.

Enhanced User Engagement: Session duration increased by 35%, reflecting better navigation and design.

Client Feedback: “Hakeem’s work in transitioning our platform to Framer exceeded expectations. The new CMS has transformed how we manage our content, and the design truly captures our brand’s essence.” — Jake Petersen, CEO KeentoHire