Audience Research

The aim of the project was the identify the drivers and barriers of Indian audiences when engaging with cultural spaces in India. The primary challenge for this project would be the need to adapt to the restrictions of the Pandemic and convert the entire operation to a digital format.We managed to overcome this challenge while also completing the project withing the estimated timeline thanks to the efforts of the extended team I worked with as well. I constructed the survey questions for the project and also conducted the analyses for the same. I also had the opportunity to work on the final report design including creating visuals to represent the findings making it easier for the clients/readers to understand.