Tasked with setting up Brooklands Health Club online presence starting with a pre-launch website that was used to showcase how the club would look when open and capture leads for pre-sale.
Once pre-sale was launched the project developed into creating and managing the clubs social media accounts primarily Facebook and Instagram with a view of creating different type of content for sites such as LinkedIn in the future.
Goals
• Create a pre-launch site to capture leads for pre-sale
• Develop and execute an appropriate social media strategy to grow a community around the health club
• Create content that drives engagement onto the social pages.
Results 🎁
Within the 3 months of opening the health club has grown to over 1000 paying members split between monthly or yearly memberships as well as the social accounts having a combined following of over 1500 followers and growing daily.
As this project is just reaching the 4 month mark there is plenty to be excited about how with a solid social media strategy how we can continue to grow the membership at the club.