Camarote Salvador Careers Landing Page Design
MATHEUS NASCIMENTO
Camarote Salvador Careers Landing Page
1. Problem Definition & Discovery
Goal:
Create an engaging landing page to attract and convert people to work at Camarote Salvador during Carnaval — the most iconic VIP space of Brazil's biggest party.
Primary Challenges Identified:
Strong competition for Carnaval-related work (high demand).
Diverse profile of applicants (from bartenders to event staff to entertainers).
Aligning with the premium and exclusive positioning of Camarote Salvador while remaining approachable.
Conveying the "once-in-a-lifetime" experience of working there.
Research Inputs:
Previous Camarote Salvador brand communication.
Carnaval job market behavior (temporary, festive, highly social).
Visual language aligned with nightlife, music festivals, and Brazilian culture.
Key motivators for workers: vibe, experience, perks, belonging.
2. UX Strategy & Information Architecture
Key Strategic Decisions:
3. Wireframing & Mid-Fidelity Prototyping
LOFI Output:
Defined the narrative arc of the page: Hook → Proof → Human → Brand → Invitation.
Prioritized modular sections for flexibility depending on available content.
Ensured CTA recurrence throughout the page without it feeling repetitive.
MIDFI Output:
Defined typography hierarchy with energy and clarity.
Refined CTA patterns (contrast button styles).
Sketched content emphasis: highlight people’s faces, crowd images, light effects.
4. HIFI Execution & Visual Design Principles
Visual Design Principles:
Dark mode with neon-like contrasts (aligns with nightlife energy).
Motion and glow effects for callouts and CTAs.
Premium photography from past events to solidify the aspirational angle.
Iconography supporting benefits and values.
Responsive optimization for mobile-first audiences.
5. Final Solution Outcomes
UX Goals Achieved:
Created an immersive page that sells not just the job, but the experience.
Balanced brand's exclusivity with approachability for applicants.
Provided clarity on roles, expectations, and how to apply.
Mobile-first optimization for the young, dynamic audience.
Reinforced Camarote Salvador's positioning as the place to work during Carnaval.
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Posted May 5, 2025
Designed a landing page to attract workers for Camarote Salvador during Carnaval.
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