Veridian: Branding a Color Into a Fragrance World
Alaysia Peoples
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Posted Sep 14, 2025
Branded Veridian, a blue-green hue, into a luxury fragrance line. This is how I translate pigment into brand identity, and feeling into market strategy.
Veridian: Branding a Color Into a Fragrance World
A STUDY IN SCENT & HUE
Veridian was born from a blue-green hue I branded into a mood. I chose blue-green - Veridian - and imagined it as a sensory-driven fragrance and body care line rooted in softness, freshness, and indulgence. I developed the scent board and visual language, crafting a brand that whispers luxury through texture, tone, and feeling. From the powdery sweetness of coconut to crisp botanicals, Veridian becammore than a color - it became a mood. ‘Veridian’ mirrors Byredo’s scent storytelling with a personal spin.