Brand Identity: This includes a logo, color palette, typography, and other visual elements that will be used to represent the Contra brand across all platforms.
Brand Style Guide: This document provides detailed guidelines on how to use the brand identity elements consistently, including color usage, font selection, and logo placement.
Brand Assets: This includes a set of digital files for the brand identity elements, such as vector logos, high-resolution images, and font files.
Merch Design Deliverables
Concept Designs: These are initial sketches or mockups of merch designs, which will be used to get feedback from the client and refine the designs.
Final Designs: These are the final, production-ready designs for the merch items.
Tech Packs: These documents provide detailed specifications for the merch items, such as materials, sizing, and printing instructions.