I crafted a strategic, buzz-building pre-launch marketing campaign for Author Sheratan's upcoming book, Save the Virtual Gymnast. My goal was to create early excitement, grow anticipation, and establish an engaged audience ready for launch day. The campaign included everything from building a social media content plan to creating shareable graphics and teaser posts, all tailored to the author’s unique brand and story. I also set up an email sequence to keep fans informed and enthusiastic, boosting engagement and interest before the book even hit the shelves.