Buzz-Worthy Pre-Launch Marketing

Tochukwu Okafor

Video Editor
Social Media Manager
Digital Marketing Specialist
Canva
Google Ads
HootSuite
I crafted a strategic, buzz-building pre-launch marketing campaign for Author Sheratan's upcoming book, Save the Virtual Gymnast. My goal was to create early excitement, grow anticipation, and establish an engaged audience ready for launch day. The campaign included everything from building a social media content plan to creating shareable graphics and teaser posts, all tailored to the author’s unique brand and story. I also set up an email sequence to keep fans informed and enthusiastic, boosting engagement and interest before the book even hit the shelves.
This campaign achieved great results, attracting hundreds of potential readers and building a solid online community eager for release day!

Deliverables:

Comprehensive pre-launch strategy document
Social media content calendar with teaser posts
Custom-designed graphics and promo materials
Engaging email sequence for pre-launch updates
Performance report tracking engagement and follower growth
Pre-launch Promotion
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