Sardonyx Air Express β A Digital Identity for a 32-Year Courier Legacy
Role: Brand Identity & Landing Page Design
Client: Sardonyx Air Express
Goal: Create their first professional online presence to build trust and drive inquiries
The Challenge
Sardonyx has been a trusted courier company in Sri Lanka for 32+ years, but they had no website or online presence. New customers couldnβt find them, and existing clients β many of whom are seniors β needed something simple and easy to use.
The goal was to design a clean, credible, senior-friendly landing page website that clearly communicates their key services:
π¦ Island-wide courier delivery
π International shipping to 200+ countries
π‘οΈ Secure packaging & handling
βοΈ Import courier delivery to Sri Lanka
All while presenting a brand identity that feels modern, reliable, and accessible.
Design Direction
The visual identity is built around a trust-focused, high-clarity color palette:
π΅ Blue as the primary color β communicates trust, reliability, and professionalism
π‘ Yellow as the accent β adds visibility and contrast without overwhelming
β« White & Dark Gray neutrals β clean layout, simplicity, and strong readability
This combination creates a look that feels both established and modern β perfect for a mature service business.
Bringing It to Life
π Trust-First Structure
Prominent stats like:
32+ years in service
150+ parcels delivered monthly
98% satisfaction rate
These immediately build confidence for new visitors.
π Clear, SEO-Optimized Service Cards
Each service was rewritten with strong SEO keywords to improve discoverability for both local and international searches.
π± Accessible Contact Experience
Large buttons, WhatsApp integration, a clean form, and a Google Map embed β designed to be easy for all age groups, especially seniors.
Outcome
The final result is a professional landing page website that finally brings Sardonyxβs 32-year offline credibility into the digital world. It gives customers a clear, trustworthy way to understand their services and reach them directly β something the business never had before.