My Role: Google Ads Specialist Industry: Local Ticket Booking & Reservation Services Project Duration: 1 Month Skills: Google Ads, PPC Advertising, Lead Generation, Search Engine Marketing, Campaign Optimization

Managed a Google Search Ads campaign for a local ticket booking platform, with the primary goal of generating high-intent customer phone inquiries. The campaign focused on connecting potential customers with the booking team while making efficient use of a limited advertising budget.

The client wanted to increase booking inquiries through phone calls rather than simply drive website traffic. The challenge was to attract relevant customers, improve visibility in Google Search, and encourage users to contact the business directly.

Keyword Targeting: Focused on booking-related searches to reach customers with strong purchase intent.

Call-Focused Ads: Used clear messaging and calls to action to encourage direct customer inquiries.

Budget Management: Monitored advertising expenditure and cost-per-click performance.

Performance Optimization: Reviewed clicks, phone inquiries, and advertising costs to identify improvement opportunities.

The accompanying dashboard is a reconstructed illustration of campaign performance.

66 Ad Clicks

16 Phone Calls

PKR 120 Average CPC

PKR 7,920 Advertising Spend

PKR 495 Calculated Cost per Call

The campaign ran for approximately one month before the client encountered internal business challenges that required advertising to be paused.

Although the campaign was initially expected to resume, the client's operational circumstances prevented further continuation.

The project provided valuable experience in managing call-focused PPC campaigns, understanding search intent, and aligning advertising activities with business requirements.

Google Ads Campaign Management • PPC Strategy • Keyword Targeting • Call Lead Generation • Budget Monitoring • Performance Analysis