La Pera ELE: Brand & Framer Website

Ana needed a brand and digital platform that could grow with her business—starting from scratch with a warm, professional identity and evolving as her focus shifted toward Erasmus students and language exam prep.

Ana needed a brand and digital platform that could grow with her business—starting from scratch with a warm, professional identity and a WordPress site for digital product sales, then evolving as her focus shifted toward Erasmus students and language exam prep. Rising hosting costs and platform limitations made her existing setup unsustainable.

Designed a soft, pear-themed brand identity: logo, color palette, typography, and visual language

Built initial WordPress site integrated with Gumroad for digital product sales

Migrated the full site to Framer during a focused VIP Day, cutting annual hosting costs

Redesigned homepage to reflect her updated niche and messaging

Delivered consistent brand assets across website, Instagram, and teaching materials

Ana now has a live Framer site at laperaele.com that's faster, more flexible, and lower cost. She confidently manages the platform independently with consistent brand presence across all touchpoints. Ana actively recommends RARA to her network—an ongoing client relationship built on trust and results.