Check Out The Live Website

Let's Deep Dive Into Case Study

Introduction

The Launch website was a project commissioned by Commenda, aimed at attracting new clients for their brand-new Launch package. As an independent designer , my role was to design a landing page that effectively guided visitors through the process of using the package.

Overview

The website was designed with startup entrepreneurs in mind, specifically those looking to incorporate their companies in the US. The challenge was to create a user-friendly platform that could be accessed from anywhere in the world, and that communicated the process of incorporating a US entity.

The Approach

The design process was methodical and focused on the client's needs:

Understanding Needs: Initial phase involved understanding the client's requirements and content.

Inspiration & Architecture: Gathering inspiration and setting up the information architecture.

Layout & Asset Design: Designing the layout of the entire page and designing visual assets based on context given.

Design: Designing the site and creating it in Figma, focusing on interactions and visual asset design.

Collaboration

The collaboration with the Commenda team was streamlined and efficient:

Communication: Took place over Slack, with minimal adjustments required.

Feedback Loops: Few tight feedback loops ensured alignment with the client's vision.

The Solution

The final result was a fully functional website:

Functionality: Serves as a primary customer acquisition channel for Commenda's LAUNCH package.

User Experience: Effectively explains the package to potential clients and facilitates their acquisition process.

The Impact

The client's satisfaction was evident in their response:

Client Satisfaction: Extremely satisfied, leading to a subsequent assignment to redesign their entire website.

Speed of Implementation: Particularly impressed with the speed at which feedback was implemented.

Conclusion

This project provided several key insights and lessons:

Understanding Customer Needs: Reinforced the importance of aligning with the customer's understanding of their target audience.

Mobile-First Design: Emphasized the importance of prioritizing phone users.

These lessons have been invaluable in shaping my design practice, and the success of the project stands as a testament to the effectiveness of this approach.