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Have you ever wondered how your window display works as a billboard for your store?

A good window display entices a person to enter your shop and purchase. This can be a turning point for your business and increase your sales tenfold. On the other hand, a lousy display may be a turnoff factor for a person who walks by your store!

Think of your display as a free advertisement!

Sadly only a few come up with creative ideas to use this low-cost resource to its full potential.

Here we have compiled a list of ideas to make your display worth looking at! Without further ado let’s dig in

First thing: who is your target audience? What do they want?

If you set your window display for the right audience…

The display will grab the attention of the right people instantly!

For example, think of a kid’s clothing store. Setting up the clothes matching the season or an event will entice any mother to the shop who has kids of your targeted age group. Using the right items at the right time is the key to a good display window.

But it does not mean to become too specific that it’ll alienate potential customers. Try to make the display attractive, so it offers a choice to others to pay attention to. Make them think: Why don’t I buy a gift for someone with kids? Huh!

Put your prime items right at eye level.

Identify what key items your customers want to see. Once you find that out, place these items at or near eye level to draw the customer’s attention. Also, make sure the item is big enough to be an eye-catcher.

Think of the makeup store. They always display the person wearing the product they wanna sell. Get the idea?

Think outside-the-box. Keep on surprising your shoppers.

Use your imagination to use the event with different themes. Winter doesn’t always have to be about snow. It also has brown trees and frozen water. Halloween is not necessarily only about pumpkins and witches; it can also be about brooms.

To find something creative, you can also use social media. You only need a spark to spice up your creativity.

Do you wanna see everything at once? Well, not a good idea!

Make your display clear and uncluttered. Make it unorganized in an organized way! If you add too much to display, the cutter effect will ruin your display idea no matter how good it is.

Don’t forget to properly light up your display. It’s a basic thing, but many fail at this task. Take a look at your window at night. If you can see everything clearly, you are good to go!

Make a habit of changing display window themes every month or at least a couple of months. It will make people pay attention to every new update. Experts say plan the window theme ahead, so you have the budget to buy props for new ideas!. Let the customers guess what’s coming next.

So folks, here is our list. In this post-Covid environment, it’s already a bit hard to get business on track. But with little tips and tricks, your business will be back in the boom in no time.

Which idea did help you best? Let us know in the comments.