Redesigned the homepage hero to immediately communicate value and drive conversions. Replaced a generic layout with a bold headline, trust badges, press logos, and benefit-driven CTAs — transforming the first impression into a high-converting entry point.

Restructured the collections section for clarity and visual appeal. Introduced a "Shop by Value Kits," "Shop by Colours," and "Shop by Accessories" grid layout, making it effortless for shoppers to browse by intent and significantly reducing time-to-purchase.

Elevated the social proof and brand narrative sections with a cleaner visual hierarchy. Integrated UGC reviews, press mentions, and ingredient storytelling into a cohesive section that builds trust and reinforces the brand's premium positioning.

Redesigned the kit customization experience to feel premium and intuitive. Updated the UI with clearer CTA hierarchy, refined product imagery, and a streamlined "Build Your Kit" flow that reduces friction and increases average order value.

Overhauled the product detail page to focus on conversion. Added Afterpay payment split callouts, a cleaner shade selector, trust icons, and an improved package comparison module — making the buying decision faster and more confident for shoppers.