A self-initiated redesign concept for the Bupa Dental website. Visiting the dentist makes many people nervous, so the goal was a website that feels calm, friendly and trustworthy, and makes booking an appointment as easy as possible.
The problem: clinic websites are often cluttered and clinical, with important information hard to find.
My solution: a clean, welcoming layout with a clear “Book an appointment” path, easy-to-scan treatment information, and reassuring visuals that make the clinic feel approachable rather than cold.
This is an unofficial concept project, not affiliated with Bupa.
0 likes · 1 view · Nov 10, 2026
A self-initiated website redesign concept for a dental clinic, focused on trust, clarity and easy appointment booking. I designed the structure, UI and visuals.
