2D ad for travel agency

This was an internal ad for RDC Viagens, a travel agency.

This video was made, so the employees of RDC got to know the new phase the company was entering, reunifying their meaning and propose on the market.

This video is very focused on typography. Fast passing and engaging, where the main words guide the animation process.

Another thing that was explored in this project was the lines as an element of transition, connecting all the images as a seamless message.

The illustration is focused on the letters on RDC.

Each part of the video presents a new meaning for each letter, aligning with the new purpose of the company.

CREDITS:

Direction and Script: Peter Vicente

Illustration: Yasmin Flores

Animation: Moises Izaías

Music: Get Some Street Cred Now! - Leva

Agency: Bistrô

Client: RDC Viagens