I played a key role in the content development for Tectona Grandis Furniture, focusing on video content that showcases the brand's premium furniture offerings. My contributions included:

Key Responsibilities:

Content Ideation: Conceptualized engaging video content ideas to highlight the craftsmanship, design, and unique features of the furniture pieces, ensuring alignment with the brand’s identity.

Scripting: Wrote compelling scripts for each video, ensuring the message was clear, concise, and impactful, while maintaining a focus on storytelling that resonates with the target audience.

Storyboarding: Developed detailed storyboards to visually plan the videos, outlining camera angles, transitions, and scenes to ensure smooth execution during production.

This project involved a mix of creativity and strategic storytelling, aimed at enhancing the visual appeal and engagement on the brand’s Instagram page.