I played a key role in the content development for Tectona Grandis Furniture, focusing on video content that showcases the brand's premium furniture offerings. My contributions included:
Key Responsibilities:
Content Ideation: Conceptualized engaging video content ideas to highlight the craftsmanship, design, and unique features of the furniture pieces, ensuring alignment with the brand’s identity.
Scripting: Wrote compelling scripts for each video, ensuring the message was clear, concise, and impactful, while maintaining a focus on storytelling that resonates with the target audience.
Storyboarding: Developed detailed storyboards to visually plan the videos, outlining camera angles, transitions, and scenes to ensure smooth execution during production.
This project involved a mix of creativity and strategic storytelling, aimed at enhancing the visual appeal and engagement on the brand’s Instagram page.
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Posted Oct 23, 2024
Developed content ideas, scripted, and storyboarded videos highlighting craftsmanship and design to boost engagement and brand visibility.