Primar: Industrial Distributor Website

Primar is a website design for a raw materials distributor that has served industry for over 25 years. I designed it to feel serious, technical and trustworthy, with a clear message: “The smart decision in raw materials supply.” (in the original Spanish: “La decisión inteligente en provisión de Materias Primas.”)

The look is dark and clean: a black background, white text and a deep red accent for the main buttons, so the key actions are easy to find. Industrial photography, like rows of tires and warehouse shelves, shows the real world behind the products.

The home page has a simple menu (About us, Products, Represented brands, Markets served and Contact) and an “Explore our products” button. Below, the page explains what the company offers in four clear blocks: Rubbers, Films, Coatings & additives, and Technical & commercial support. Two large cards then show the two ways to buy: Local sales and Direct import.

A “Why choose us?” section sums up the value in four short points: world-class representation, quality products, fast shipping and a wide product range. A clean footer with quick links and a contact button closes the page. A cookie notice is also part of the design.

The site is written in Spanish for its audience.