About the Brand MadebyNawla is a homegrown fashion label by a passionate designer focused on elegant, handcrafted pieces for women. As the brand grew beyond scrunchies and ribbons, Nawla wanted an identity that felt more refined, thoughtful, and fashion-forward.

My Role I worked closely with her to craft a new brand identity that reflects the brand’s essence. This included a new logo, refined typography, a soft and cohesive colour palette, custom patterns, brand assets, and a clear brand story & strategy.

Here’s how the rebrand was introduced to the audience:

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