Brand Identity + Website for a Modern Mystic Platform
Ruxandra Nastase
Client Overview
12Signs is a visionary brand dedicated to demystifying Tarot and Astrology, offering accessible guidance for individuals seeking clarity and new perspectives in their lives. With a modern approach, 12Signs aims to simplify these ancient practices, providing a trusted and straightforward source of information.
Project Scope
Lunatique partnered with 12Signs to define their mission, vision, and brand voice, emphasizing innovation and accessibility in the realm of Tarot and Astrology. The project encompassed comprehensive brand identity and website design services, including:
Brand Identity Development:
Words that describe the brand: Friendly, easy-to-use, playful, accessible, modern twist of mysticism.
Crafted a distinctive logotype and logo mark that embodies the essence of 12Signs' modern mysticism.
Developed a vibrant color palette inspired by mystical elements:
Wizard Purple (#40104A), Amethyst Plum (#986995), Dark Apricot (#C7807A), Pumpkin Orange (#FF7000), Midnight Black (#181818), Newspaper Grey (#F8F7F3), Pure White (#FFFFFF).
Selected typography to merge medieval aesthetics with contemporary usability:
Larken (confident serif) for headings and subtitles, conveying wisdom and connection to nature.
Spectral (versatile serif) for paragraphs, ensuring clarity and elegance in content delivery.
Illustrations:
Designed custom illustrations including the 12 zodiac signs and 78 Tarot cards, pivotal to 12Signs' offerings.
Utilized a playful yet informative style, blending flat design with textured backgrounds to maintain a modern mystic appeal.
Characters portrayed with quirky simplicity, featuring small heads and expressive, whimsical bodies.
Abstract backgrounds infused with vibrant colors, reflecting the brand’s friendly, creative, and accessible identity.
Mascot Design:
Created a charismatic mascot representing the brand’s persona: a playful figure crafted from geometric abstract shapes with rich textures.
The mascot, with its single eye and wise wizard-like flair, serves as a welcoming guide for users exploring Tarot, Astrology, and beyond.
Website Design (UX & UI):
Developed a user-centric website architecture, prioritizing intuitive navigation and seamless user experience.
Crafted distinct layouts for:
Homepage featuring personalized insights and daily offerings.
Blog posts and articles providing in-depth explorations of Tarot, Astrology, and personal growth topics.
Dedicated sections for horoscopes, zodiac signs, detailed Tarot interpretations, compatibility readings, and more.
Interactive features including direct interaction with the AI mascot, enhancing user engagement and accessibility.
Outcome
The collaboration between Lunatique and 12Signs culminated in a cohesive and engaging brand identity and digital presence. By blending modern mysticism with user-friendly design principles, 12Signs now stands as a welcoming, accessible, and trustworthy platform. The brand’s new visual identity and website design reflect its commitment to helping individuals think differently, explore new possibilities, and find meaningful guidance through Tarot and Astrology.
Conclusion
Lunatique's strategic approach and creative execution have successfully elevated 12Signs' brand identity and digital experience.
Website design
Tarot card illustrations
Mobile version
CTA website
Tarot card illustrations
Like this project
Posted May 6, 2025
Developed a playful, accessible brand and website for 12Signs—a fresh take on Tarot & Astrology blending mysticism with modern UX, UI, and custom illustration.
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19
Views
87
Timeline
Jan 8, 2024 - Apr 25, 2024
