I was brought on to design and implement all micro-interactions on Franchain’s landing page. The goal was to use motion not just for aesthetics, but to guide users, highlight key info, and simplify a complex fintech product.

Every interaction was designed to:

Make important content easier to absorb

Reduce cognitive load through motion cues

Keep users engaged without overwhelming them

Tools used: Rive, Figma Role: UX Designer, Interaction Designer Outcome: Clearer communication, better engagement, and a more intuitive experience