Logo & Packaging Design for Yfyf Puffy – Premium Cat Food Brand
Muhammad Abubakar
Developed the logo and packaging design system for Yfyf Puffy, a new Libyan pet food brand focused on importing and distributing nutritionally balanced cat food for different feline life stages.
The project was created in close collaboration with the founder, with a specific focus on targeting young, urban female cat owners who value both pet wellness and visual product appeal.
🎯 Brand Vision:
– Build a fresh, friendly, and health-focused identity
– Appeal to cat lovers who are conscious about quality ingredients and product transparency
– Position Yfyf Puffy as a playful yet premium brand in Libya’s growing pet care market
📦 Packaging Design Highlights:
– Designed label systems for 400g and 2kg packaging formats
– Developed visual concepts tailored to different cat life stages (kitten, adult, senior)
– Combined soft color palettes, clean typography, and illustrated accents for shelf impact
– Focused on clarity of nutrition info, life stage icons, and product descriptions
– Built layout flexibility for future SKUs (flavors, health features, etc.)
🔖 Logo Design:
– Friendly and memorable wordmark with playful feline-inspired details
– Versatile enough to work on bags, pouches, labels, and promotional content
This project blends cute, confident branding with the structure and readability required for regulated pet food packaging, helping Yfyf Puffy enter the market with trust and charm.
🐾 Launching your own pet food or lifestyle brand? Let’s design packaging and identity that connects with your audience — and their furry friends.
📩 Message me to get started.
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Posted Jul 8, 2025
Developed the logo and packaging design system for Yfyf Puffy, a new Libyan pet food brand focused on importing and distributing nutritionally balanced cat food
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