SchoolWise is a digital platform designed to assist parents in navigating the intricate landscape of school selection for their children. As a product designer spearheading this project, my mission was to develop an intuitive and user-friendly solution that addresses the challenges faced by parents during this crucial decision-making process. Through a blend of user research, ideation, prototyping, and testing, I played a pivotal role in shaping SchoolWise from its conceptualization to its implementation.

Research Analyst

User Experience Designer

Prototype developer

Usability Specialist

Over the course of three weeks, this project was structured into three main phases: product strategy, information design, and communicating design. Each week was dedicated to a specific aspect of the project, allowing for a comprehensive approach to developing the SchoolWise app.

Parents need a solution that simplifies the school search process in order to make well-informed decisions with confidence and ease.

Our solution is SchoolWise, an intuitive app designed to simplify the school selection process for parents by providing:

Centralized resources

Personalized recommendations

Seamless scheduling features

Analyze interviews

Affinity mapping

User persona

Empathy mapping

During the discovery phase of the design process, we began by analyzing interviews with potential users to gather insights into their needs and preferences. This qualitative data was then organized through affinity mapping, allowing us to identify common themes and pain points across different user experiences. From this analysis, we created a detailed user persona that encapsulated the characteristics, goals, and behaviors of our typical user, serving as a reference throughout the design journey. Additionally, empathy mapping was employed to understand the user's emotional landscape, helping us understand their feelings, thoughts, and motivations in relation to our product, ensuring that our design decisions were grounded in genuine user empathy.