West Coast Eagles

This project was assigned to me as I was one of the top candidates for a job role within the West Coast Eagles. I was tasked to create eye-catching, cohesive and unique material over two separate briefs for upcoming events and club membership material. Throughout this project, I will showcase my final deliverables and talk about my process

I worked on creating a range of creative assets to promote the West Coast Eagles' highly anticipated 2025 Season Launch event.

My main objective was to design eye-catching and cohesive promotional materials that clearly conveyed the key details and the energetic vibe of the launch. Since this event marks the start of an exciting season, I focused on delivering compelling visuals to grab the audience's attention and generate excitement.

The first part of my research consisted of going through the brand guidelines and making sure I maintained the brand's colour scheme and logo integrity throughout the project to ensure cohesive designs.

I also researched and referred to current social media trends and successful social media accounts.

My task was to create an engaging eDM header to promote ticket sales for there upcoming AFLW season opener against Richmond.

Since a well-designed email can stand out in a crowded inbox, I focused on crafting a visually appealing header image that clearly communicated key details like the opponent, match date, time, and venue.

This design could also serve as a reusable template for future games, so I made sure it had creative flair without being overly complicated, ensuring that someone else could easily edit it later (by organising my layers effectively).