Scaled From 0 to $100k in 4 months using Google Ads
Tapesh Chowdhury
This brand specializes in crafting exquisite moissanite jewelry. These lab-created gems, known for their brilliance and sustainability, have surged in popularity for engagement rings and other fine jewelry pieces. Based in Canada, the brand caters to discerning customers in both the Canadian and US markets.
Objective:
The primary aim of the brand's advertising endeavors is to secure a robust revenue stream, aiming for a return on investment (ROI) of at least 250%.
Monthly Allocation:
Originally, the brand allocated $4,000 per month for advertising efforts. However, recognizing the promising outcomes, the budget was subsequently increased to $5,000 per month.
Advertising Platform: Google Ads
Google Ads Strategy:
Engagement with the client commenced in October 2022, marking the inception of their Google Ads venture.
Given the e-commerce nature of the project, the strategy kicked off with a focus on shopping campaigns, complemented by standard search campaigns tailored to individuals displaying an interest in moissanite jewelry.
In the inaugural month, impressions surpassed 80,000, yielding 1,175 clicks and securing 2 conversions, resulting in revenue totaling CA$6,930.00.
In the ensuing month, adjustments were made by deactivating underperforming products and keywords.
For high-performing products, a Performance Max campaign devoid of geographic signals was implemented, allowing it to operate as an intelligent shopping campaign across Google Networks, specifically targeting the Canadian market.
Recognizing the need to tap into an untapped audience intrigued by jewelry but unaware of moissanite, Dynamic Search Ads (DSA) campaigns were launched for both Canadian and US markets. These campaigns proved instrumental in uncovering additional search queries related to moissanite jewelry, thereby expanding the brand's reach.
By November, the brand's reach escalated to 345,129, drawing in 5,598 visitors. Impressively, 19 conversions were secured at an advertising cost of $4,490, generating revenue amounting to $31,223, resulting in a remarkable ROI of 695%.
Furthermore, the return on ad spend (ROAS) for these campaigns soared to an impressive 1116%.
Cumulatively, the Ads account witnessed a total revenue of $58,143.00, with a matching ROAS of $58,143.00.
Continuously, the we remain committed to optimizing its Ads account, methodically exploring additional network features and placements while scaling its advertising efforts.
