For The Hippie Shake’s AW23 Collection, we encouraged the customer to experience the expression and connection shared through live music, and go ‘On Tour ‘74’.

To represent this collection visually through photo and film, we followed the day in the life of band Picture Parlour as they prepare for a show. From load in to soundcheck, snacks and wardrobe in the green room to that first step on stage, we produced and documented the entire process - culminating in a real show to a real audience.

Photographer: Wanda Martin Videographer: Ruth Garner Band: Picture Parlour H&M: Danielle Wetherall & Keira O'Brien Styling: Naomi Hession Art Director: Rachel Wood Prints: Erin Cadigan

For more on this project, please take a look at my website.