Branding is the voice of every business, It is how we connect with our audience. Our brand ethos speaks for us and therefore should reflect our true vision and value. When creating Nior I had the vision for a luxury high-end brand that facilities business owners needs through digital products. Digital products were a way for me to connect with my audience. They were my USP however I wanted to establish a way to inspire and motivate my audience at the same time as providing material value. With this perspective I focused on sticking to a coherent theme that reflected the emotions and feelings of sleek wealth.