One of my tasks at VidMob was to direct and oversee the creation of a variety of dynamic video assets – from brand awareness social media campaigns to more technical feature walkthrough videos. I was responsible for the creative direction, storyboard design, script writing, and VO artist management. I then hired and directed motion graphics designers to create the final animations and bring the designs to life. We tested several iterations and ran them through our data platform to gain insight into which assets were most successful and what we could optimize to ensure peak performance. Continue to link below to view full story: