Client: Corporate Girlies Industry: Corporate Fashion - Ready-to-Wear (RTW) Services: Logo Design, Brand Identity Tools Used: Adobe Illustrator, Photoshop, Figma, Canva, Pinterest (Moodboarding)

Corporate Girlies is a bold, fashion-forward custom RTW (ready-to-wear) brand designed exclusively for women. With a unique vision to merge corporate power and feminine confidence, the brand celebrates stylish, professional women who don’t just look like a deal, they are the deal!.

As a designer, my mission was to craft a visual identity that embodied luxury, Gen Z energy, empowerment, and a fashionable flair - while remaining timeless and professional enough for the working woman and unisex in mind.

The client wanted a brand logo that would:

Appeal to young, stylish women in corporate or professional settings.

Reflect both trendiness and authority.

Be flexible across digital, print, packaging, and apparel.

A brand color that appeals to both sex and not feminine in mind

It needed to be more than a logo—it had to spark instant brand recognition and represent a movement.

I started with a deep dive into fashion trends, luxury branding cues, and Gen Z behavior. Through moodboarding and type exploration, I found that the winning approach was:

A clean, elevated serif font that hinted at legacy and confidence.

A feminine but minimalistic flair to ensure cross-platform usability.

Tagline integration: "Look Like a Deal, Be the Deal" - positioning the wearer as both polished and powerful.

The final logo balances modern elegance with corporate chic, using subtle spacing and a bespoke letter treatment that can stand alone or be paired with the tagline.

A visually striking logo that looks premium on social media, product tags, and digital storefronts.

Positive feedback from the client and their early customers highlighting how the brand "feels expensive."

A strong visual system that can grow with the brand from pop-ups to full e-commerce presence.