Regent Row Landing Page Conversion Optimization

The objective of the Regent Row project was to improve conversion performance for paid traffic by creating a more focused, conversion-driven experience. The client was running ads directly to a product page, but conversions were underperforming. The goal was to restructure the funnel and design a dedicated landing page that would better communicate value, reduce friction, and increase purchase intent.

Rather than attempting minor optimizations on the existing product page, I recommended a strategic shift: directing paid traffic to a dedicated landing page built specifically for conversion. The client identified two key products they wanted to push, and the initial strategy focused on presenting both products within a single, cohesive landing page to test performance.

The process began with designing the page in Figma, with a strong emphasis on layout hierarchy, messaging clarity, and conversion flow. The design was then developed using Instant, for Shopify ensuring fast performance and flexibility for iteration.

After launching and monitoring ad performance, we identified an opportunity to further optimize results through testing. The single-page layout was split into two separate landing pages—each dedicated to one product—allowing for clearer messaging and more focused user intent.

Purpose-built landing pages designed specifically for paid traffic.

Clear value propositions and CTA placement to guide users toward purchase.

Reduced distractions compared to a traditional product page.

Initial dual-product layout to test combined performance.

Follow-up split-page strategy to isolate and optimize each product’s conversion potential.

Messaging tailored to highlight product-specific benefits.

High-fidelity Figma designs built with conversion principles in mind.

Development executed in Instant for speed, flexibility, and performance.

Mobile-optimized layouts to ensure consistency across devices.

The strategic shift from a product page to dedicated landing pages delivered measurable results:

✅ Conversion rate increased by approximately 3–5% within the first week compared to previous performance.

✅ Clear improvement in paid traffic efficiency due to focused messaging and layout.

✅ Strong client satisfaction, leading to a follow-up project request.

This project demonstrates the importance of aligning design decisions with conversion strategy. By rethinking the traffic destination, testing multiple layouts, and applying CRO-focused design principles, the Regent Row landing pages delivered tangible performance improvements. The result was not just a better-looking page, but a higher-performing funnel built to scale with paid ads.