F1 Promo | Season 2023 | "Inside Lewis Hamilton's head" by Tomás Sanchez on Vimeo

The idea behind this project was to humanize Formula 1 drivers and provide a glimpse into their emotions when they put on their helmets. This time, the focus is on the legendary 7-time world champion, record breaker, and fashion icon, Sir Lewis Hamilton. Instead of delving into his origin story, we decided to showcase a more introspective side of Hamilton, contemplating his post-career plans and reflecting on how he would feel about it.

Once again, the script was expertly crafted by Nuria Rodríguez Cartabia. To bring this vision to life, I utilized a combination of After Effects, Photoshop, Clip Studio Paint, Adobe Audition, and Premiere Pro. These tools allowed me to create a visually captivating and thought-provoking piece that encapsulates Hamilton's inner thoughts and aspirations.

The color palette was taken from one of LH's own outfits. He loves his fashion and we love him for it.