LeadGen for Business Insurance

LeadGen from Facebook is considered the easiest way to test the market. We run different A/B for lead generation in various segments until we find a perfect niche where our cost per conversion is reduced from $30 to $15, and some some instances, we were also running at $9

What I learned from this case is a) Do a thorough competitor analysis b) create a killer campaign and c) find your perfect niche as soon as possible.