Very few marketers know about Demand Generation Marketing using organic pathways. I have 20 years of experience with a team of experts to bring in organic traffic that would lead to conversion, and the data can be used for retargeting/remarketing and other marketing benefits

I propose a shift in marketing strategy that moves away from a sole focus on keywords and towards a more holistic approach that incorporates inventory management. By closely aligning marketing efforts with available inventory, we can ensure our keyword targeting is effective and efficient.

In addition, I have developed a keyword funnel designed to create an AIDA (Attention, Interest, Desire, Action) pipeline for conversion. This funnel will allow us to systematically guide potential customers through the buying process, from initial awareness to final purchase.

The benefits of this approach are numerous:

Increased relevance: By focusing on keywords aligned with available inventory, we can ensure that our marketing messages are relevant to the products or services we can provide. This will lead to a more positive user experience and increased engagement.

Improved efficiency: By eliminating the need to create and manage separate marketing campaigns for each product or service, we can streamline our marketing efforts and improve efficiency. This will free up resources that can be used to focus on other aspects of the marketing mix.

Enhanced conversion rates: By using a keyword funnel designed to create an AIDA pipeline, we can guide potential customers through the buying process more effectively. This will lead to increased conversion rates and improved sales performance.

I am confident this new marketing approach will more effectively generate leads and drive sales. I look forward to discussing this proposal with you in more detail.

Goals/Requirements: Add some goals or requirements that helped get this project to the finish line. • 300% growth in monthly sales • Burst sales revenue during occasions like Black Friday • Able to sell out all dead inventory

Demand generation marketing using organic sources attracts and engages potential customers through unpaid channels. This can include a variety of tactics, such as:

Search engine optimization (SEO): Optimizing your website and content for search engines so that it appears higher in search results.

Content marketing: Creating and sharing high-quality content relevant to your target audience.

Social media marketing: Engaging with potential customers on social media platforms.

Email marketing: Building and nurturing relationships with potential customers through email.

Affiliate marketing: Partnering with other websites to promote your products or services.

Local SEO: Optimizing your website and online presence for local search.

Directory listing: Submitting your website to online directories.

Blogger outreach: Building relationships with bloggers and getting them to write about your products or services.

Demand generation marketing aims to create awareness of your brand and generate leads. By using organic sources, you can reach a large audience of potential customers without paying for advertising.

The process of demand generation marketing using organic sources typically involves the following steps:

Define your target audience. Who are you trying to reach with your marketing efforts? What are their needs and interests?

Identify relevant keywords. What keywords are your target audience using to search for information online?

Create high-quality content. Create informative, engaging, and relevant content to your target audience.

Promote your content. Share your content on social media, submit it to directories, and reach out to bloggers.

Track your results. Monitor your website traffic, social media engagement, and lead generation to see what works and what does not.

Demand generation marketing using organic sources is a long-term strategy. It takes time to build a strong organic presence. However, the benefits of organic demand generation are well worth the effort. Organic leads are typically of higher quality than paid leads and are more likely to convert into customers.

• 300% growth in monthly sales • Burst sales revenue during occasions like Black Friday • Able to sell out all dead inventory

Name Amin

What are some things you’ve learned from this project? Is there anything you’d do differently?