AG1 Commercial Spoof of 'Marriage Story'

Thank heavens you’re here! Because I have to show you something. Grab a drink, and let’s cover some basics. First - my name is Misha. I’m a creative director and a filmmaker at VeryVertical, and this is a pilot video we did for AG1. Let me tell you all about it.

For this AG1 commercial we made a spoof of "Marriage Story", a Netflix movie featuring Adam Driver and Scarlet Johansen. The quarrel scene from the movie was trending on the short form platforms, and we made out own version of the fight. In this comedy sketch the problem with the main female charachter was that she was perfect in every way, but she only had one flaw - she didn't drink AG1. When we're thinking about branded shows we know that characters drive the success of the best shows on TV. An digital is no different. People crave resolution, so we tease & delay the story end to entice viewers to keep coming back for more. We usually start with the pilot season: 3-5 episodes, trying out different characters, and storylines.