Email Copywriter and Marketer for Product Launch
Oreoluwa Shodipe
Create an email sequence to increase the anticipation of the new product and get it sold before its arrival; create the urge to participate on the launch day.
POST-LAUNCH SEQUENCE: https://drive.google.com/file/d/1cV4ESLDGAmOAT7jP9JEXl2UqAFR8UGeG/view?usp=drive_link
Pre-Launch Email Copy
Pre-launch emails for a female fashion brand build anticipation and create emotional connections while
aligning with the brand's and customer's values.
Email 1: Teaser
Big Idea: build curiosity and anticipation while connecting them between personal style and global
impact, letting them feel “being in the know” and creating an exclusive feeling.
Subject line: Something magical is brewing at Lumina
Preview text: You have a creation to behold
{First name},
Can you feel it? The spark of excitement in the air.
Something extraordinary is coming to Lumina, and we couldn't wait to give you a hint.
Imagine a world where your style choices make you look fabulous and make a real difference.
A world where every thread tells a story of sustainability, every color speaks of care for our planet, and
every silhouette showcases the beauty of ethical fashion.
This world is about to become your reality.
In just a few weeks, we'll unveil a collection that will revolutionize your wardrobe and impact the world.
Are you ready to be part of something bigger than fashion?
Stay tuned, {First name}. The countdown begins now.
With anticipation,
The Lumina Team
P.S. Keep an eye on your inbox. In the coming days, we'll share exclusive sneak peeks with our most
valued customers (yes, that's you!).
Email 2: Designer's Inspiration
The Big Idea: Connecting the customers to nature and serenity, making them feel part of the creative
journey while anticipating a transformative experience
Subject line: The dream that inspired our most exciting collection yet
Preview text: Profitable for your dreams, too
{First name},
Every incredible creation starts with a spark of inspiration. At sunrise, on a quiet beach, that spark came
alive in our new collection.
Picture this: a pack of soft sand between your toes, with the gentle lapping of waves, coming along a
breeze that whispers new beginnings.
It was in this moment that our lead designer, Maria, had a vision:
"What if we could capture this feeling of peace and renewal in a collection? What if we could create
pieces that make women feel as serene and powerful as nature?"
And so, the journey began.
Maria and the design team have been pouring their hearts into bringing this vision to life for months.
We have sourced the most eco-friendly fabrics, experimented with cutting-edge sustainable dyeing
techniques, and crafted silhouettes that honor and celebrate you.
The result? A collection that's as kind to the Earth as it is beautiful on you.
{First name}, we can't wait to share this labor of love with you. It's more than fashion; it's a feeling, a
movement, a new way of experiencing style.
Are you ready to be moved?
The full reveal is coming soon. Until then, we invite you to dream with us.
Excitedly yours,
The Lumina Team
P.S. Want to dive deeper into Maria's creative process? Click here for an exclusive video of her sketching
the first designs for this revolutionary collection.
Email 3: Sustainability Promise
The Big Idea: Creating excitement about being part of the fashion evolution while contributing to a
significant choice and having a proud moment in making ethical choices
Subject: Our pledge to you and the planet
Preview text: You will always stand out.
{First name},
In a world that often asks us to choose between looking good and doing good, we say, "Why not both?"
At Lumina, we believe that true style should never come at the expense of our planet. Our upcoming
collection is built on an unwavering commitment to sustainability.
Here's our promise to you:
1. Earth-Friendly Fabrics: Every piece is crafted from 100% organic, sustainably sourced materials. They are soft on your skin and gentle on the Earth.
2. Ethical Production: We're proud to partner with artisans who are paid fair wages and work in safe conditions. Your purchase directly supports communities.
3. Zero Waste Design: Our innovative patterns minimize fabric waste, turning potential scraps into beautiful details.
4. Eco Packaging: Your new favorites will arrive in fully biodegradable packaging because we care about the journey.
5. Circular Fashion: When you're done loving your Lumina pieces, send them back to us. We'll recycle
them responsibly.
{First name}, this isn't just a new collection. It's a new way of thinking about fashion. It's about looking
incredible while knowing your choices create positive change.
Are you ready to redefine what style means to you?
The future of fashion is almost here. And trust us, it's beautiful.
With purpose and passion,
The Lumina Team
P.S. Curious about the impact of sustainable fashion? Click here to see how your choices can help shape a
better world.
Email 4: Meet the Craft Masters
Big Idea: Connecting the customers to the human element of fashion through a positive impact with purchases and supporting ethical practices
Subject line: The Hands and hearts behind your new favorite pieces
Preview text: The luxury creators and you
Let's take a journey together {First name},
A sun-drenched workshop in a small coastal town, the air filled with the rhythmic hum of sewing
machines and the cheerful chatter of skilled craft creators with fascinating threads, is where the magic of
our new collection comes to life.
Meet Amina, our master seamstress:
[Image of Amina at work]
"Every stitch is a statement," Amina says, her eyes twinkling. "When I sew these garments, I'm not just
making clothes. I'm crafting dreams, empowering women, and helping to protect our beautiful planet."
Amina is one of the incredible luxury craft creators who are bringing our vision to life. Each has a story; each brings unparalleled skill and passion to their work.
By choosing Lumina, you're not just selecting a garment. You're supporting Amina and Craft Masters like her. You're investing in fair wages, safe working conditions, and the preservation of traditional craftsmanship.
In a world of fast fashion, you're choosing to slow down, value the hands that make your clothes, and wear your values.
{First name}, are you ready to wear a piece of this story?
The collection that Amina and her fellow craft masters have poured their hearts into is coming soon. And
we can't wait for you to experience the difference that thoughtful, ethical fashion can make.
Gratefully,
The Lumina Team
P.S. Want to learn more about our ethical production process? Click here for a virtual tour of our workshop and meet more of the fantastic people behind Lumina.
Email 5: Sneak Peek
Big Idea: Expectation of a full review, exclusivity of seeing a preview, and visualization of wearing the
product.
Subject line: A glimpse of the future of your wardrobe
Preview text: A moment to behold
{firstname}, the moment you've been waiting for is almost here!
As we count the days to the big reveal, we simply couldn't resist giving you a little taste of what's coming.
Feast your eyes on this:
[Image of a key piece from the collection]
This, {first name} , is the [Product name], the embodiment of everything our new collection stands for.
Crafted from breathable organic cotton, dyed with eco-friendly pigments, and designed to flatter
everybody, it's a piece that whispers luxury while shouting sustainability.
Can you picture yourself in it? For a beach day with friends, a casual office meeting, or a romantic sunset
dinner?
The best part? This versatile beauty is just one of the many pieces waiting to revolutionize your wardrobe
and uplift your style conscience.
In just 5 days, you'll have the chance to make it yours.
Are you feeling the excitement? Because we certainly are!
Stay tuned, {First name}. The countdown continues, and trust us, the best is yet to come.
Eagerly awaiting the big day,
The Lumina Team
P.S. Want to be the first to shop the collection? Click here to join our VIP list and get exclusive early
access!
Email 6: Launch Day Approaching
Big Idea: Create excitement and anticipation for the launch with urgency to be among the first to access
the collection and part of a more significant movement
Subject line: The fashion revolution begins in 24 hours!
Preview text: The key is in your hands,
{First name}, can you feel the electricity in the air?
In just 24 hours, fashion, as you know, will change forever.
Tomorrow, we're not just launching a collection. We're igniting a movement that proves style and
sustainability can coexist beautifully, a movement that empowers you to look amazing while making a
real difference.
Here's what awaits you:
- Breathtaking designs that honor and celebrate your unique beauty
- Earth-friendly fabrics that feel like a dream against your skin
- Versatile pieces that transition effortlessly from day to night
- The knowledge that every purchase supports ethical production and environmental conservation
{First name}, this is your invitation to be part of something bigger. To be a trendsetter, a change-maker, a
fashion revolutionary.
Are you ready to step into a more stylish, more sustainable future?
Set your alarms, mark your calendars, and do whatever you need to do because the Lumina Eco Breeze
collection goes live tomorrow at 10 AM.
And trust us, you won't want to miss this.
See you tomorrow, fashion revolutionary!
With boundless excitement,
The Lumina Team
P.S. Early birds get the best picks! Click here to sign up for our early access hour, starting at 9 AM
tomorrow. Our most loyal customers (like you!) deserve a head start.
Email 7: Virtual Launch Event Invitation
Big Idea: Anticipation for special offers, exclusivity of a VIP invitation, and part of a landmark event.
Subject line: Your exclusive invite: Be part of fashion history!
Preview text: What are you waiting for?
{First name},
This is not just an invitation. It's a ticket to be part of fashion history.
Tomorrow, as we unveil the Lumina Eco Breeze collection to the world, we're hosting an exclusive virtual
event. And you, [Name], are on the VIP list.
Join us for "Breeze Into the Future: The Lumina Virtual Launch Experience"
Date: [Launch Date]
Time: 7 PM EST
Platform: [Link to virtual event platform]
What to expect:
- A stunning virtual runway show featuring our groundbreaking designs
- Live Q&A with our lead designer, Maria, and sustainability expert, Dr. Green
- Behind-the-scenes footage of our ethical production process
- Exclusive offers for event attendees
- A chance to win a complete Eco Breeze outfit of your choice!
[Name], this is your opportunity to be in the front row of a fashion revolution. To see firsthand how we're
redefining style, sustainability, and empowerment.
Will you join us in making fashion history?
CTA: [YES, I'LL BE THERE!]
Together, let's step into a more beautiful, more conscious future.
I can't wait to see you there,
The Lumina Team
P.S. Can't make it live? Don't worry! Register anyway and we'll send you a recording of the event, along
with access to the exclusive offers. But remember, nothing beats the thrill of being there in real-time!
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Posted Nov 25, 2024
Created an email sequence to increase the anticipation of the new product and get it sold before its arrival; create the urge to participate on the launch day.
