Oi Polloi sells classic and contemporary menswear, footwear and accessories from trusted brands, and has done since 2002. I worked on their Shopify store, keeping the brand’s playful, editorial voice while making browsing and checkout simple.
What’s on the site
Large catalog with latest arrivals, brands and categories
Multi-currency shopping for international customers
The Oi Polloi blog and DECK~OUT editorial features
Search, cart and newsletter sign-up
My role
Shopify theme customization built around the brand
Product, collection and cart pages that make buying easy
Mobile-first layouts, since most shoppers buy on their phones