VIICE VERSA is a casual wine brand that stands for a fun lifestyle and the delight of wine in a colorful, urban way. We at Lit Studio designed and developed an e-commerce website with plenty of visuals and interactions on the promo landing page to express this enjoyable, relaxed aesthetic.

When creating this e-commerce website, it was more important to show not the technical side of the product but what is behind this wine. So, we presented the soul of the brand through storytelling. We literally took the user’s hand and led them to the chill summer garden, giving the feeling that the brand sees the world the same way and shares the same values.